Wangu Beverage Company (WBC)
Strategic Business Plan 2025-2035
In West Africa's evolving beverage market, a significant opportunity exists to transform the region's reliance on imported fruit juices and concentrates. Our analysis reveals that despite ideal growing conditions and established agricultural capabilities, West Africa imports approximately $200 million in fruit juices annually. Nigeria, the region's largest market, imports $98.16 million in juice products, including $4.16-$8.59 million in passion fruit juice and concentrates.
Wangu Beverage Company (WBC), established as an independent subsidiary of Wangu Holdings, will address this market inefficiency through a vertically integrated farm-to-factory model. Our vision centers on dominating the premium organic passion fruit juice market and its derivatives while building a comprehensive portfolio of natural citrus beverages that includes orange, mango, and pineapple products.
Strategic Vision 2025-2035

1

Phase One: Foundation Building (2025-2027)
The initial phase establishes WBC's manufacturing excellence and market presence through our Sierra Leone facility. Our focus on premium organic passion fruit products will create a strong foundation for regional expansion.

2

Phase Two: Regional Expansion (2028-2030)
As WBC looks to expand regionally, a key strategic question is whether to serve the critical Nigerian market via exports from our Sierra Leone facility or through investment in local production capacity. Nigeria represents the largest and fastest-growing opportunity in West Africa, with an estimated 60% share of juice demand and 8-12% annual growth. Capturing this market is essential to achieving our growth objectives.

3

Phase Three: Market Leadership (2031-2035)
Wangu Beverage Company (WBC) will enter Phase Three as a recognized leader in West Africa's premium juice market. Building on the solid foundation established during the initial phases, this period will focus on consolidating regional dominance, expanding export capabilities, and driving innovation.
Market Capture Strategy 2025-2027

40% of the premium organic juice segment

25% of the passion fruit concentrate market

15% of the broader citrus juice category
First-year operations will process 20,000 MT of fruit annually, producing:

Premium Organic Juices: 6 million liters

Fruit Concentrates: 1 million liters

Blended Products: 3 million liters
Financial Projections 2025-2027
Phase Two: Regional Expansion (2028-2030)
1
Ramp up Sierra Leone production
Expand the Sierra Leone facility to 75,000 MT capacity, providing scale to serve the Nigerian market competitively
2
Develop cross-border logistics
Partner with experienced distribution and transport providers to efficiently move product while managing risk and cost
3
Build brand awareness in Nigeria
Establish WBC as a premium imported juice supplier
4
Invest in Nigerian production facility
Develop a phased Nigerian investment plan, aligned with growth in local sales volumes; size facility to capture economies of scale as market share expands
Nigerian Expansion Strategy
Market Opportunity
Nigeria represents the largest and fastest-growing opportunity in West Africa, with an estimated 60% share of juice demand and 8-12% annual growth. Capturing this market is essential to achieving our growth objectives.
Two-Pronged Approach
1. Ramp up Sierra Leone production to serve Nigeria in the near term (2028-2029)
2. Invest in a Nigerian production facility to build local capacity (2029-2030)
Projected Growth in Nigeria
$5M
Revenue in 2028
$25M
Revenue by 2030
15%
Market Share
Establishing WBC as a top 3 player in the $100M+ Nigerian juice market
The Nigerian facility will serve as the foundation for growth across key market areas within the country, enabling WBC to reach $50M in regional sales by the end of 2030.
Investments for Nigerian Expansion
Manufacturing Excellence
  • $42M investment in Nigerian production assets
  • Training and development for skilled local workforce
Go-To-Market Leadership
  • Recruitment of experienced sales and marketing talent
  • Development of robust multi-channel distribution network
  • Country-wide brand-building campaign
Operational Efficiency
  • Continued vertical integration from farm to factory
  • Strategic sourcing partnerships
  • Application of advanced analytics and digital technologies
Financial Projections 2028-2030
Key Observations on Financial Projections

1

Revenue Growth
Total revenue increases from $34.2M in 2028 to $55M in 2030, representing a significant CAGR aligned with regional market expansion.

2

EBITDA Margin Improvement
Margins rise from 22% in 2028 to 27% in 2030, driven by operational efficiencies and economies of scale.

3

Premium Juices Dominance
Premium juices are the largest revenue contributor, growing steadily from $18M to $27M by 2030.

4

Utility Services Expansion
Revenue from utility services (e.g., renewable energy) triples from $2M in 2028 to $5.5M in 2030, highlighting the strategic value of this secondary stream
Phase Three: Market Leadership (2031-2035)

1

2

3

4

1

Regional Dominance
Consolidate position as West Africa's top juice producer

2

Export Expansion
Grow exports to Europe and Middle East markets

3

Innovation Leadership
Drive product innovation and set industry benchmarks

4

Sustainability Champion
Lead in sustainable manufacturing practices
Market Goals for 2031-2035

Regional Leadership
  • Capture 25% of West Africa's premium juice market
  • Dominate the passion fruit product category with a 75% market share
  • Achieve a 20% share in the broader citrus beverage segment

Export Expansion
  • Generate 15% of total revenue from exports to Europe and the Middle East
  • Tap into premium markets demanding high-quality, organic products

Revenue and Production Scaling
  • Reach $110 million in annual revenue by 2035
  • Expand production capacity to 200,000 MT annually
Scaling Production Capacity

1

2

3

4

1

200,000 MT Annual Capacity
Support regional and export growth

2

Advanced Processing Technologies
Ensure high yields and consistent quality

3

Zero-Waste Systems
Maintain sustainability leadership

4

Energy-Efficient Operations
Reduce environmental impact
Target Output by 2035
40M
Premium Juices
Liters produced annually
15M
Concentrates
Liters produced annually
20M
Blended Products
Liters produced annually
Product Innovation Strategy
Functional Beverages
Introduce a new line of wellness drinks enriched with superfruits and natural nutrients
Low-Sugar Options
Develop beverages using natural sweeteners to cater to health-conscious consumers
Exotic Blends
Incorporate indigenous African fruits into new product lines, celebrating local flavors and appealing to both regional and global markets
Export Expansion Strategy
Market Penetration
Focus on Europe and the Middle East, regions with high demand for organic and functional drinks
Strategic Partnerships
Collaborate with global distributors to streamline logistics and ensure consistent market presence
Compliance and Certification
Meet international standards for food safety, organic certification, and sustainability
Strengthening Regional Dominance
1
Expand Distribution Networks
Reach underserved regions across West Africa
2
Local Business Collaboration
Ensure last-mile delivery through partnerships
3
Develop Franchise Program
Launch 'Wangu Juice Bar' franchise across the region
4
Brand-Building Campaigns
Invest in region-wide marketing to maintain top-of-mind awareness
Sustainability and Community Engagement
100% Renewable Energy
Expand renewable energy systems to achieve energy independence across facilities
Smallholder Partnerships
Partner with 3,000+ smallholder farmers to secure raw material supply while fostering community growth
Zero-Waste Initiatives
Launch initiatives for water conservation, packaging innovation, and zero-waste practices
Financial Projections for 2031-2035
Key Success Factors

1

Operational Excellence
Advanced technology and analytics will enhance productivity, reduce costs, and maintain premium quality

2

Brand Strength
WBC will capitalize on its established reputation for organic quality and innovation, building loyalty in domestic, regional, and global markets

3

Strategic Partnerships
Collaborations with farmers, distributors, and logistics providers will ensure efficiency and scalability
Market Position and Growth Strategy
Equity Structure and Revenue Diversification
Ownership Structure
  • 70% ownership retained by Wangu Holdings
  • 30% available to strategic investors
Revenue Streams
  • 90% from premium beverage products
  • 10% from innovative utility services (renewable energy and water)
Investment Requirements
Total capital requirement: $75M over initial 5 years
Market Landscape and Opportunity
The West African Beverage Renaissance
West Africa's beverage market is experiencing a profound transformation. A growing middle class, increasing health consciousness, and rising disposable incomes are driving demand for premium, natural beverages. Yet, despite possessing ideal growing conditions for tropical fruits, the region imports over $200M in fruit juices annually.
Current Market Dynamics

Nigeria imports $98.16M in juice products annually

Regional market growing at 8.5% CAGR

Premium segment expanding at 12% annually

Less than 10% of consumption is produced locally
Operational Strategy & Manufacturing Excellence
The transformation of West Africa's beverage landscape demands more than incremental improvement. Wangu Beverage Company's operational strategy introduces a paradigm shift in regional juice production, combining advanced technology with sustainable practices to create a model of manufacturing excellence.
Our approach centers on two state-of-the-art manufacturing hubs, strategically positioned to serve key markets while maintaining close connections to agricultural sources. Each facility represents a carefully planned investment in technology, sustainability, and operational efficiency.
Sierra Leone Center of Excellence (2025-2026)

$25 million investment

20,000 MT annual capacity

AI-powered automation systems

IoT-enabled quality control

Renewable energy integration
Core capabilities include advanced extraction technology achieving 92% yield efficiency, fully automated processing lines, and zero-waste design principles. The facility's digital twin technology enables real-time process optimization, while blockchain-based traceability ensures complete supply chain transparency.
Nigeria Manufacturing Hub (2027-2028)

$42 million investment

50,000 MT annual capacity

Advanced processing lines

Expanded cold storage

Comprehensive quality control systems
Building on lessons from Sierra Leone, our Nigerian facility represents a significant scale expansion. This facility will serve as the cornerstone of our regional expansion strategy, providing direct access to West Africa's largest consumer market.
Product Portfolio & Innovation
Core Product Lines
Premium Collection
Featuring our flagship Pure Passion Gold™, a 100% organic passion fruit juice
Signature Blends
Including Tropical Fusion™, combining local fruits in unique formulations
ConcentratePro™
High-quality fruit concentrates for industrial clients
VitaBoost™
Science-backed functional beverage line
Innovation Pipeline
Research and development focuses on four key areas that align with global beverage trends:

Low-sugar formulations using natural sweeteners

Functional beverages incorporating local superfruits

Organic concentrates for export markets

Novel blends featuring Indigenous African fruits